Website Usability - Heat maps

We use web analytics to help you better understand you website visitors, heat maps are one of the most powerful features available to marketers. You can produce visual displays of where people are actually clicking and what are the locations on your website that are so popular, you can use it to promote services or product specials and increase your online sales.

We use heat maps to better understand where about on the page people are actually clicking the link. This is valuable as there is often there is more than one of the same links, within the menu and also within images or text. When combined with a/b testing results you can check if the outcome of the experiment was successful in promoting a particular section of the website.

We can also use it to reduce the size of a image if people are only clicking on the center, we can reduce the amount of space taken up by the image. If a majority of the clicks are in a particular location such as a buy now button on the image. This can often allow for slight changes with multivariant testing to check if buy now button in red gets more clicks.

If you have a catalog style website, or running display ads are their any dead spots in your webpage? Maybe its the content that is showing in these pages, and a change with a/b testing may reduce that dead spot.

We can also provide testing to see if people from a particular keyword or source were more inclined to click on a particular link, maybe Google visitors are used to clicking on text links and direct visitors will click the image link?

So if you are interested which are the hot spots on your site please contact us about heatmap tracking.